Creating Alignment

Link business strategy with behavior change to create an unrelenting focus on results.

Business Challenge:

Differences in perspective between your leaders and customers highlight important gaps between strategy and execution. In closing these gaps, your business succeeds when employees throughout your organization gain a clear sense of alignment on the fundamental preferences and needs of your customer (internal or external). Business alignment clarifies leadership direction; and ultimately, results in resource efficient business decisions that improve the overall performance of your business.

Creating Alignment

Creating Alignment™:

A business process that is based on gathering actionable information on a comparative basis from both your customers and key employees. This information is then used as a catalyst in leadership team interactions to help your executives structure sound business actions that satisfy customer needs in ways that are superior to previous performance.

Key Content:

Creating Alignment begins with compiling a succinct review of how your organization views itself compared to the same view held by key customer constituencies – whether they be internal or external. Comparative data is gathered across five areas:

  • Market Position. What does your business stand for in the minds of customers?

  • SWOT Analysis. What are your organization’s Strengths, Weaknesses, Opportunities, Threats?

  • Business Challenges. What represent your organization’s perceived “unsolvable” business dilemmas?

  • Short-term Priorities. What are the key action steps for your business over the next six months?

  • Critical Measures. A “mining” of company data, both financial and non-financial.

In any of the above areas, differences in perspective between your leaders and customers highlight important gaps between strategy and execution. Understanding these gaps is essential to the next phase of the Creating Alignment process -- the Leadership Team Interaction. During this interaction, your business leaders are tasked with linking business vision and strategy to business tactics, incremental improvement objectives, specific accountabilities, and timing.

Target Audience:

Creating Alignment is for senior executives and mid-level managers responsible for developing and executing the organization’s business strategy. Creating Alignment is also used by senior executives transitioning into new roles, whether it be in new organizations or different divisions within their current organization.


By participating in the Creating Alignment business process, your leadership team will achieve the following:

  • Focus: a common understanding of key business issues

  • Urgency: a desire to foster positive “business building” change within your organization

  • Strategy: targeted initiatives that exceed customer expectations

  • Accountability: a clear understanding of the who, what, when, and how of STRATEGY implementation


Contact us to learn more about Creating Alignment™.

“We have made a lot of progress and your program turned out to be a significant catalyst for several important alignment issues. We have been able to solidify a very strong team, make a few good acquisitions, and establish a robust people orientated culture”.

Chief Executive Officer and Chairman of the Board,
Global Medical Device Company

Scroll to Top
Scroll to Top